Similac Website
The main idea of this project was to make a beautiful attracting portal for mothers to come and visit on a daily basis. In order to achieve this, we’ve decided to focus more attention on the media aspect rather than on the product itself. Much thought was put into the actual placements of the articles and modules such as, month after month module which explains what to expect from an infant for every month of his first year, or week after week for pregnant mothers to review articles regarding every week of fetus lifecycle.
Tummy Trouble tool page
Diaper Decoder page
Article page

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